Where do I want to get to, how am I going to get there and how will I know I get there ?

Where do I want to get to, how am I going to get there and how will I know I get there ?

During the MA course, I want to investigate how visual arts can help fashion brands and designers communicate with customers both in the U.K. and China on a cultural level, And create specific advertising methodology for typical Chinese fashion brands.

In order to complete this MA, time management is the goal with the highest priority to help me achieve my goals. Fulfilling my learning agreement and learning goals will help me make a clear and effective schedule for my whole year MA study. Critical thinking is vital skill for me to understand and analyse data & information through my research and study. I should keep practicing my communication skills, and I will organize a workshop to research the differences between the Eastern and Western aesthetic（visual culture), which will be the most challenging process to support my research.

I will know I have arrived at my objectives when I hand in my final dissertation, present my research, and complete the MA exposition at the end of the year. This will support me to become a researcher and professional advertiser, and will launch my career on a higher level.