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Home | WGSN

MA Exposition Catalogue 2010

My MA project attempted to explore the relationship between visual arts and fashion communication through an interdisciplinary way. Research touch on aesthetic perception between westerner and eastern, the development of digital image technology and communication method on Web 2.0. The aim is to induce the advanced fashion advertising (communication) methodology for Chinese middle and small scale fashion brands in the future.

Dear students and Yvonne, thank you all for support my workshop

Dear schoolmates (En ji, Yingying, Dan dan, Gun,Emily, Kristy, Kate and Sphoorti) , Dear Yvonne, thank you all for support my workshop!

Can't wait to see you tomorrow's workshop!

3rd March 2010 Research Progress - New York trip feedback

I just finished my amazing 5 days study trip in New York.( Came back Notts on 27th Feb , 2010) I went to MOMA, Guggenheim, Meatpacking, SOHO, and try to go every place ours dear teacher Yvonne and Cary recommended me to go when I was in new york.

Expect the skyscraper, what let me feel interesting is that although American speak the same language as British people, but the culture is slightly different.

In my view , american have incredible ability to tell a wonderful brand story for such a simple thing, like M&M chocolate, It is just a simple pill of chocolate, isn't it? But look what they have added in!

It is not important any more whether it is real or fake, yes, is a kind of fake real. The importance is they create a real relationship beyond a pill of chocolate, they creative a authentic brands. Just imagine what in your memory after you go around the shop and take one M&M chocolate.

http://www.mms.com/us/

I just wondering if I can handle these kinds of magic. I can do a campaign for fashion brands better! >--<

After that, Man Ray is really a pioneer artists , his art exhibition in the Jewish Museum is stunning, leave a enormous impression on me . May Ray take the advantage of different media, painting, installation art, photography, even poetry. Creative art work cross different genres, surrealism , cubism.

All in all , thank's for god I experience such a art atmosphere in America. I will remember it forever.

I will update my new research state in the following days!

Some idea and experience about Methodology lecture and books

We start our PGD Phase Study from 11.01.2010. In this phase , I reviewed my learning agreement and start to read books , articles and journals. the next step is draw mind map:)

As my dear team leader Yvonne mentioned, during our research processing, we should do visualizing research. Meanwhile I read a book The aesthetic economy of fashion :written by Entwistle, Joanne,

Although the main content is talk about fashion buyer. But the preface and title really inspired me. Fashion is a aesthetic economy. That's the reason why it is so special.

I bought books on Amazon as follow:

A:

Research Methodology: A Step-by-Step Guide for Beginners written by Dr Ranjit Kumar

B:

Vizualizing Research: A Guide to the Research Process in Art and Design [Illustrated] written by Carole Gray (Author), Julian Malins (essential read book)

These two books I recommend every art students can use as a tool during your research.

What I want to share with every one is that, on today morning I shared my study experience with one of my friend who graduate from The Chinese University of Honkong. who major in social science. Both of us think that the study of method and methodology is very interesting and useful course.

Chinese mainland universities, specially for art students, we have less study of methodology

So, it might the reason why for international students, special for chinese students, we felt it a little bit difficult to understand and complete the learning agreement.Not only in our course ,but also the other chinese students who study in winchester school of arts.

Back from SHOWstudio: Fashion Revolution at Somerset House, London

Fig-1 photoed by myself

Back from SHOWstudio: Fashion Revolution at Somerset House, London.

Fashion Revolution is really a amazing show. Nick Knight inspired me a lot. This experimental about image art, new media and fashion

leap this show into a new stage I never image before.

I will write a blog talk about it more specific.

Hope you enjoy it!

Thank you for your attended my PCG presentation

Thank you for everyone who attended my pcg presentation.Special thanks for my supervisor, Angie , my team leader: Yvone's support.And all my friends, classmates Whitout your help

I can not make it as I hoped!~~~